Alexander Plaum, Innovation Manager at Deutsche Welle (DW), writes about his team’s exceptionally positive experience with microblogging in the Fediverse. He also explains why all public broadcasting professionals should try out Mastodon (and other decentralized social media).
“So what are the skeptics waiting for? Everybody has to prepare posts and threads and multimedia soc med content bits anyway – why not put them out on Mastodon? Imho, there’s nothing to lose, only a new (rather interesting) audience to gain,” writes Plaum.
I would love if my national broadcaster was on the Fediverse somehow :)
The BBC currently have a trial at social.bbc - recently extended, which is promising.
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How are those two related?
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The European model used to be empowering the public broadcaster to collect a TV licensing fee, but is now moving to direct tax payer subsidy because internet streaming made that too easy to circumvent
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It was a very good system. Collecting it’s own fees added a degree of separation between government and public broadcaster and protected it’s independence.
In theory yes, in reality no.
Speaking for Germany.
You think German public media is not independent from the state?
I still don’t get how it’s related. Some of the funding sources specify that the media outlet can’t use Mastodon?
I think the idea is that the funding might come with conditions to reach a significant % of the audience. E.g. often public broadcasters have a remit of 99% of population coverage with their broadcast technology, while private stations have much lower or no legally obligatory reception target.
I don’t think that’s a big obstacle in this case though.
Would prefer if they would all join Nostr, but Mastodon is better than X so let’s go!
Another big wave is approaching soon then
