Pepsi Frito Lay is big enough not to care about the profits from one market globally. In Canada a couple years back they had a pricing dispute with the country’s largest grocer which resulted in all of their snack products being unavailable nationwide for that grocery chain. Pepsico increased prices during the heart of the pandemic and the grocer refused to pay the higher price so Pepsico just stopped shipping product to them. It lasted for 2 months, and in the end the dispute resolved with no benefit to the customer whatsoever. Lays, Doritos, etc. remain the highest priced chips in the store by a long shot.