So, you’re a restaurant and when people come for restauranting at restauranting times, you charge them more, because people should actually come restauranting outside restauranting times.
That is, er, innovative.
I don’t know how it is in the US, but people will typically go for lunch at lunch times where I live and if a fast food restaurant starts considering this kind of shit, it will promptly go out of business.
Unless they change the metrics by which they price their menu items. If the price is lowered, and surge pricing makes a 12 noon burger $0.50 more than usual, but an off-peak burger costs less than the OG price (but enough to still turn a profit), then Wendy’s might actually see more money if they can undercut other FF joints.
So, you’re a restaurant and when people come for restauranting at restauranting times, you charge them more, because people should actually come restauranting outside restauranting times.
That is, er, innovative.
I don’t know how it is in the US, but people will typically go for lunch at lunch times where I live and if a fast food restaurant starts considering this kind of shit, it will promptly go out of business.
Removed by mod
Unless they change the metrics by which they price their menu items. If the price is lowered, and surge pricing makes a 12 noon burger $0.50 more than usual, but an off-peak burger costs less than the OG price (but enough to still turn a profit), then Wendy’s might actually see more money if they can undercut other FF joints.