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Summary
Tesla’s sales in Europe and the UK are plummeting, despite overall EV growth in the region.
In January 2025, Tesla sales fell 63% in France, 59% in Germany, and 12% in the UK, where overall EV sales rose 35%.
Sweden, Norway, and the Netherlands also saw major declines. Analysts cite Tesla’s aging lineup and CEO Elon Musk’s far-right political statements as key factors.
The Cybertruck’s European road restrictions further limit appeal.
Tesla is likely facing competition from Chinese EVs as well.
I have one of those (GWM Ora 3). They’re better designed, better built, and better designed than anything Tesla has made so far, so it’s understandable why the Chinese makers are eating their lunch. Tesla was sales success only because the market was eager for electric cars with decent range while they were pretty much the only game in town. The problem is, Tesla engineers know how to put out decent drive trains with great autonomy, but everything else around those is crap. Now that people who actually knows how to build cars are catching up with the drive train and battery capacity, Tesla is toast.
The stock might stay up, sure, but as a purely speculative paper without any real value behind it, just like crypto.