Apple is losing more than $1 billion annually on its streaming service, Apple TV+, which has 45 million subscribers, The Information reported
  • brucethemoose@lemmy.worldEnglish
    3·
    10 hours ago

    Doesn’t count synergy bonuses. How many more devices do they sell, how many more users do they retain in the ecosystem, from pushing Apple TV?

    Especially since, frankly, it’s very good. I much prefer their “quality over quantity” approach and the stuff they are willing to fund.

  • kandoh@reddthat.comEnglish
    6·
    14 hours ago

    When you look at their catalog, it definitely looks like the executives get to submit the ideas for what shows they make.

    One c-level loves band of brothers, so they make masters of the air. Another read the Dust trilogy so we got the Silo show.

    • silverlose@lemm.eeEnglish
      7·
      13 hours ago

      I mean, I like the results. If that’s what they’re doing I guess I’m okay with it 🤷‍♂️

  • selokichtli@lemmy.mlEnglish
    3·
    14 hours ago

    I do have a subscription but I don’t think it’s got a lot of value. Severance, then we’ll see you next year.

  • heavyboots@lemmy.mlEnglish
    4·
    15 hours ago

    They made $14 billion in Q4 of 2024… what even does losing 250 million a quarter mean compared to those numbers? I think they need to stay the course and maybe even expand faster, to be perfectly honest.

    Also, every Apple hardware purchase should come with like another year of Apple TV imho. Or link it by level, like an iPhone Pro Max is 1 year. An iPhone Pro is 6 months. An iPhone is 3 months. Something that keeps as many Apple eyeballs engaged as possible so that you at least have a core viewership to talk it up to all their friends?

    • Contemporarium@lemm.eeEnglish
      1·
      13 hours ago

      It would be like losing $25 if you made $140. Still a significant loss and a loss none the less. They seem to have the least appealing shoes out of any subscription service in my opinion