I was an early adopter and lover of Evernote. It was a simple proposition, syncing your notes across all devices, and relatively good management system. Used it for school notes, managing life, planning holidays, events etc.

Loved loved it.

Then came along Google keep which did everything, and had a simpler cleaner UI/UX. Made the switch and never looked back. Until now (de-googling)

I guess the trajectory is pretty much the same for all these other companies where they couldn’t sustain the growth, and it reached a limit within their reach.

Besides business model decisions, perhaps it’s also down to the appetite and ambition of the founder.