Yeah! I don’t know why the vaguest possible word caught on. Now it’s just a formal way of saying “things.” If you care so little about what you’re creating that you can’t even describe it, just call it what it is: slop. Ugh it’s so frustrating how the most disinterested business jargon imaginable is the new normal. It’s one thing for shareholders to describe their cash cows as “stuff makers” because of course they would. But why on earth are people choosing to call themselves that instead of, idk, photographers, video editors, writers, artists?