This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.
A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.
Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.
Youtube has ads?
When I have to visit it sans adblocker it is like a dumpster fire.
Yeah, if Google ever effectively blocks/bypasses my ad blocker, I’ll stop watching. They charge too much for premium for how much I watch, and I’d rather go without than deal with all those ads.
the only way they do is, do what twitch does, but its prohibitively expensive to do that. something about putting the ad inside the video coding?
On my tv, yes :(
Try SmartTube Next
What brand?
I recently encountered tizenbrew.
So worth installing
Do you have the option to install Android apps onto your TV? Or if it has another OS with the option?
I do! I’m actually using an NVidia Shield. Which runs android TV
I tried last year to install a recommended one but it required that I download a third-party APK. And I would have to jump through a meant hoops to be able to install it on this device when I was poking around then. If it’s not on the Play store, apparently it’s rather difficult to install?