Constantly trying to thread the needle of "my target audience is not other communists but “vibes based” leftists, punks, skaters, goths, etc.
Yet I am definitely not afraid to speak my mind, to be openly and unapologetically political. Yet I fear this will only end up alienating more than it will agitate or educate. We lack time, we lack will, so we need space, we can’t build will without space. Space means culture, culture has been entirely co-opted by the system, thus you need to create a line of flight to the space (Deleuze), we can do this by working towards deterritorizing the “underground” (counter culture). In this way the ‘brand’ super structure itself can be detourned, re-worked into a rhizome, ergo “HOUDINI”.
But thats all pretty heavy shit and I worry that the openly political nature of the detournément will alienate before the rhizome can grow. For example someone I consider to be one of the most important voices in the gaming space as it relates to the medium as an art form, that person offered to write some articles for the brand, to grow the rhizome so to speak.
This person is not openly political and I wonder to myself, does he not see the level of political discourse I attempt to engage in? If not, will learning of that push him away, limiting the growth and shrinking the space, thereby lowering the will?
Whenever I meet a new person I spend at least 30min telling them about the deterritorializing force of capital and how we need to build ourselves a body without organs. While explaining this I typically draw several diagrams on the closest wall, insult Lacan repeatedly, and then hand them a photograph of Marx with cat ears. It usually works well.