It seems like if what you’re showing is what you understand they find appealing and fun, then surely that’s what should be in the game. You give them that.
But instead, you give them something else that is unrelated to what they’ve seen on the ad? A gem matching candy crush clone they’ve seen a thousand times?
How is that model working? How is that holding up as a marketing technique???
The ad is for a single player mobile game - it has not been realised and in no way would there be ongoing costs that require it to be axed should a It sell poorly.
Honestly, you’re full of shit and should stop this bs about working in the industry. Here’s what a real mobile advertising company has to say on the matter - note that none of your bullshit is referenced at all.
Can’t find the other comment you made about this anymore, but this is an advertising company that’s helping devs advertise their games, so yeah, it’s not going to talk about advertising non existent apps for market analysis. Instead it talks about twisting games to advertise them with exaggeration and weird hooks to try to convince people to download them… Which is another shitty advertising practice in mobile gaming (yeah, there are a lot of them, shocker) and not really pertinent to the topic/OP.
I also find it funny you left the highlight showing you probably searched exactly for something that proved your point, but it’s listed “exaggeration” in the heading which is entirely different.