People are already paying for ads in games. Look at American/European truck simulator where you pay to have Goodyear or whatever other company on your rig.

If they do it tastefully… like a coke can in a cafeteria which would make it more realistic than a generic brand - it could work.

They’ve been doing this in movies for decades.

If it’s shit like pop ups or little red notification dots, they can go fuck themselves with a rusty screwdriver.