Yes, that too. But more often than not, the best ways to make driving less appealing are also directly ways to make cycling more appealing. For example, lowing speed limits and traffic-calmed residential streets. Modal filters that allow bikes through but force cars to go a different way. Reducing the number of car lanes or removing car parking in order to have room for a bike path. There are rarely things that make driving less appealing that can’t also be framed as per se making cycling more appealing.