X owner Elon Musk has once again hijacked a rare coveted username from its original user.
This time, however, the takeover wasn’t for the good of X the company, it was so Musk could promote Donald Trump for president.
On Saturday, Musk appeared at Donald Trump’s rally in Butler Pennsylvania. However, earlier that day, Musk began promoting his pro-Trump Super PAC, called America PAC, using a brand new handle @America.
“Read @America to understand why I’m supporting Trump for President,” Musk’s new bio said as of approximately 1:30pm ET on Saturday, Oct. 5.
The @America handle appeared attached to a brand new account setup just this month, in October 2024. However, this rare, one-word geographic handle had already been long registered by another X user more than 14 years prior to Musk taking the handle from them, in September 2010.
According to a person familiar with the situation, X took the handle from the user much like how Musk’s social media company took the @X handle from its original registrant last year.
Imagine a world where this shit was illegal
Imagine a world where this shit was irrelevant.
It’d be a weird world unless X/Twitter was government run. But at some point we’re going to hit the mother of all lawsuits… email is a standard communication medium for folks and lots of people still, and have forever, used @ hotmail, yahoo or gmail addresses.
It will be really fucking interesting the first time one of those companies seizes an address and diverts some critical notification.