It doesn’t matter what you call them, they’ll take that and wear it proudly. They have to publicly swear their allegiance to the in-group.
Hillary was right to call them deplorables.
Biden was right to call them garbage.
Godwin was right to call them Nazis.
Everyone was right to call them fascists.
They do not care.
Find any state where Conservatives have been in charge for two decades or more and you’ll have your answer.