For the bulk of the 2010s, Blumhouse was synonymous with horror. Sinister, The Purge, Paranormal Activity, and Insidious all captured the zeitgeist thanks to their catchy concepts, many of which have since been turned into larger franchises.

Arguably their most impressive moment was the one-two punch of Get Out and Split, released just a month a part, earning over half a billion on a combined budget of just $13.5 million. It was Jason Blum’s very own Barbenheimer.

That brings us to 2025, with Blumhouse’s new $25 million Wolf Man reboot opening to an anemic $12 million over the four-day holiday weekend.

The three day tally was lower than last year’s Night Swim, and barely above Imaginary. Largely expected to take first place, it instead wound up behind both Christmas holdover Mufasa, as well as the new buddy comedy One of Them Days.

What does this mean for Blumhouse?