Obvious as it may sound, people with authoritarian beliefs hiding behind free speech actually consider it as a weakness akin empathy. It allows losers like them to amplify their reach despite not being in power. They abandon their “free speech absolutist” postures the moment they think they are in power.
Claim it, twist it, poison it, ruin it. Hate groups and vile scum always do that with things people used to care about or that used to be innocuous.
Nothing new historically. You don’t have to accept their false premises by surrendering ideas to them.
Free speech is power, not innocuous: authorities fear it. It belongs to the people unless they surrender it.
Used to care about? Only if you let them stop you.