They’ll keep it up as long as business is good. If people will pay 12$ for a latte and lines are out the door, and there are no regulations to stop price gouging and predatory behavior, why wouldn’t they?
Oh there are definitely laws to stop price gauging but that’s for small businesses and individuals who aren’t rich.
why wouldn’t they?
It’s not even a matter of “why wouldn’t they,” do much as a matter of they must.
Absent of regulations, any company that doesn’t abandon every conceivable human moral in pursuit of more profit will find itself hopelessly out-competed by the ones that do. If your every competitor is charging $12 for a latte and paying their employees starvation wages, and you charge a reasonable amount and pay your employees a decent wage, then every hour you’re in business your competitors will be making more money than you, and you will always fall behind, unless something comes along to close that gap.
Libertarians might try to say that eventually the free market will close the gap, but adults know otherwise. The free market doesn’t give a shit about human decency, the environment, the value of mom and pop businesses, or any of that. The free market can only ever want to make more money, every year, at a faster rate of increase, every year. Forever.
Government is the only thing that can reasonably account for how things should be. Regulations are the only reason we don’t have 80 hour work weeks and children in the mines.
Lattes aren’t essential. Charging $12 for one is neither predatory nor price gouging. It’s arguably exploitatative but I don’t feel it’s our job to tell people they’re not allowed to waste their own money.
Acting on “what the market will bear” instead of what at cost as well as labour is predatory in that it is opportunistic in the basic definition of what makes predatory behaviour predatory. It is also gouging as it is setting a price range that can be considered exclusionary. And then to also attack a customer who feels this and speaks it can be considered victim blaming as you’re enabling these behaviours by dismissing the feedback of the victim, which again is being exclusionary by enforcing their money to be taken but not allowing they can be part of the feedback or setting boundaries of what is happening to them.
When you call someone choosing to buy a $12 latte a victim it makes everything else you say impossible to take seriously.
you use ‘choice’ like $3 latte is an option. You’re bent on manipulating people so it’s hard to take you seriously.
You can get a latte at Dunkin donuts for $2.69 or McDonald’s for $1. Or, and this is going to blow your mind, you can live without lattes. We’re not talking about insulin ffs. How fucking entitled are you talking about a luxury item like it’s a necessity lmao
This is why I got a cheap Aeropress and milk frother. I pay enough for my latte, and the barista makes as much as I do, stop judging me for not tipping. I tip servers, not counter workers.
Do not tip the servers. It scares the sysadmins.
That’s weird. My coffee is way cheaper at Dunkin Donuts and it’s counter service so I don’t fucking tip them.
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And the company probably made a net profit of 5 billion — a 25% rise from the previous year.
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2022 is not that long ago lol.
