Am I missing something, because I’d imagine the target audience for Roblox is not the same as the one in the market for a new bed side table?
It is not just Ikea that is using Roblox to expand its reach. Netflix is also coming to Roblox, with the streaming giant recently revealing its “digital theme park” on the gaming platform, known as Nextworld. This will essentially acts as a hub where players can access areas, characters and games based on Netflix properties, such as Stranger Things and One Piece.
Seems like a way to get branding imprinted on young people. Plus IKEA is a budget brand, so makes sense to target future college dorm folks.
“Oh shit I can buy the real life version of this game asset???”
It’s unfortunately genius.
Somehow Roblox has become the Metaverse Meta was trying to build…
yeah, it’s fine.
Always has been.jpg
Huh, I just lost a lot of respect for IKEA…
Roblox is the new Second Life, then?
I can’t wait to try the Roblox meatballs
Does this mean Roblox is becoming this generation’s Second Life now?
I would argue that’s VRChat. Idk what roblox is becoming.
Children and groomers. That’s who roblox is for.
There is one of the ancients
that was what they were always going towards
What the fuck
I hate this cancer of a game and this just illustrates once again why that hate is well deserved.
A boring dystopia