I was at a restaurant last night and they had some vintage signs on the walls. One was an ad for ketchup and it said “Guaranteed 100% Pure”… and I don’t even know what that means in terms of ketchup (or in this case Kool-Aid).
Between 1910 and 1960 there was a weird fascination with the purity of things. Ivory soap (99% pure) is a hold over from that time. It was probably coded eugenics or some racist undercurrent among consumers.
Wut?
I was at a restaurant last night and they had some vintage signs on the walls. One was an ad for ketchup and it said “Guaranteed 100% Pure”… and I don’t even know what that means in terms of ketchup (or in this case Kool-Aid).
It’s that era’s “made with natural ingredients”. It means nothing, just marketing blabber.
Between 1910 and 1960 there was a weird fascination with the purity of things. Ivory soap (99% pure) is a hold over from that time. It was probably coded eugenics or some racist undercurrent among consumers.