Let’s drink a Kood-Aid
You know kool-aid is pure…
Wut?
I was at a restaurant last night and they had some vintage signs on the walls. One was an ad for ketchup and it said “Guaranteed 100% Pure”… and I don’t even know what that means in terms of ketchup (or in this case Kool-Aid).
It’s that era’s “made with natural ingredients”. It means nothing, just marketing blabber.
Between 1910 and 1960 there was a weird fascination with the purity of things. Ivory soap (99% pure) is a hold over from that time. It was probably coded eugenics or some racist undercurrent among consumers.
Offhand I think “grape” is my least-favorite artificial flavor of all time, but lookie there-- that’s a rather pleasant photo!
Maybe because it sort of balances secondary colors of purple, green, and off-oranges.
Can you imagine how much photoshopping work it took to get that hue? And photoshop was probably only available in black and white at the time.
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