Edit: to clarify: the message in the ad is actually ironic/satirical, mocking the advice for cyclists to wear high-viz at night.

It uses the same logic but inverts the parts and responsabilities, by suggesting to motorists (not cyclists) to apply bright paint on their cars.

So this ad is not pro or against high-viz, it’s against victim blaming

Cross-posted from: https://mastodon.uno/users/rivoluzioneurbanamobilita/statuses/113544508246569296

  • Cethin@lemmy.zip
    link
    fedilink
    English
    arrow-up
    2
    ·
    23 days ago

    That’s good! I guess that’s the difference between viewing it as a utility vehicle and a recreational one. In the US it’s almost always seen as recreation only.

    • intensely_human@lemm.ee
      link
      fedilink
      English
      arrow-up
      2
      ·
      18 days ago

      If it’s gonna be around other vehicles, it should have lights for the purpose of traffic negotiation.