Rivian is opening its public chargers to all electric vehicles (EVs) later this year, reminiscent of Tesla’s recent move. The decision to open the Rivian Adventure Network to other EVs was announced in the company’s […]
It feels a bit different to me. Tesla hugely invested in their own charging network, while everyone else let EA do it for them. Tesla could have kept their network private to sell more vehicles. As for the exclusive Rivian chargers…I’ve never seen one, but the nearest one to me is about 300 miles away.
It’s more complicated than private network = more sales, because otherwise why would they open it at all? As a public corporation, the default assumption is that they think they’ll make more money opening the network than keeping it closed. There’s NEVI money, there is whatever backroom deals with the other automakers, there is brand prestige with NACS, there is marketing effect of getting drivers of other brands EVs to engage with their network, there is the long term view that their market share can only shrink and it’s better to ensure their customers have access to every charger, etc. I think time will show that open access is more profitable for everyone.
IIRC didn’t Tesla start building their network when there wasn’t really a standard, and who was still going to win was up in the air? Seems like a good investment, but now that things have settled, creating your own network is really just a vanity project. Tesla opening up their network is smart, they were one of the two winners in North America, so opening up the network gives them a new revenue stream, and I’d be surprised if’n they don’t find a way to leverage those chargers to drive sales.
It feels a bit different to me. Tesla hugely invested in their own charging network, while everyone else let EA do it for them. Tesla could have kept their network private to sell more vehicles. As for the exclusive Rivian chargers…I’ve never seen one, but the nearest one to me is about 300 miles away.
It’s more complicated than private network = more sales, because otherwise why would they open it at all? As a public corporation, the default assumption is that they think they’ll make more money opening the network than keeping it closed. There’s NEVI money, there is whatever backroom deals with the other automakers, there is brand prestige with NACS, there is marketing effect of getting drivers of other brands EVs to engage with their network, there is the long term view that their market share can only shrink and it’s better to ensure their customers have access to every charger, etc. I think time will show that open access is more profitable for everyone.
IIRC didn’t Tesla start building their network when there wasn’t really a standard, and who was still going to win was up in the air? Seems like a good investment, but now that things have settled, creating your own network is really just a vanity project. Tesla opening up their network is smart, they were one of the two winners in North America, so opening up the network gives them a new revenue stream, and I’d be surprised if’n they don’t find a way to leverage those chargers to drive sales.