Even worse, IMO, than the high initial price is the fact they charge a subscription to continue to use the cooling cover you already paid an arm and leg for.

Is the man named GOB? in his 897 thousand, five hundred forty five dollar [law]suit! Come on!

Or just get a perfectly normal, average salary, like this single parent with 2 children the wallstreetjournal posted about in that same year:

Had to look up what a few of these were myself, check the sidebar resources: https://github.com/awesome-selfhosted/awesome-selfhosted