• TropicalDingdong@lemmy.world
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    13 days ago

    It already served its purpose. He bought it so he could control a narrative, used it to boost right wing voices, used it to capture media for the purposes of suppressing dissent to win an election. He took Russian and Saudi money to buy the platform for the expressed purpose of getting Trump elected.

  • Drusas@fedia.io
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    12 days ago

    He’s already used it to buy an election. He’s gotten plenty of value out of it.

  • tkw8@lemm.ee
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    13 days ago

    According to analysts at Emarketer, from when Musk acquired X in 2022 until 2025, they expect X to have lost 7 million monthly active users in the U.S.

    The declining user base pales in comparison to the decline of X’s brand and value. According to a recent report from Brand Finance, X’s brand is now worth 673 million. The brand was valued at $5.7 billion before Musk’s takeover in 2022. When it comes to revenue, X’s revenue fell by 40 percent when compared to the prior year based on internal company data from June 2024.

    • Jo Miran@lemmy.ml
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      13 days ago

      X as a brand was worth $0 in 2022.
      Twitter as a brand was worth $5.7 billion in 2022.
      Elon took Twitter to the back of the shed and Old Yeller’d it.

      • schizo@forum.uncomfortable.business
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        13 days ago

        Or if you prefer to be a lot more cynical, he Old Yeller’d it, but he burned it’s equity to get himself elected Co-President, and is worth like a hundred billion dollars more than he was before he did that.

        So really, it was a Very Wise and bigly Smart business move.

      • Fredselfish@lemmy.world
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        13 days ago

        Dude he doesn’t care Twitter did exactly what he bought it to do. It can burn to the ground far as he is concerned. He bought himself a president and will be put in charge of the government that reglates his businesses. Dude going make more then he loss on Twitter .

        • Voroxpete@sh.itjust.works
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          12 days ago

          “Brand” means the value attached to the name, not the value of the company as a whole. With that being said, yes, Elon massively and hilariously overpaid for Twitter (around 50%-100% over the odds IIRC). He offered an absolutely insane price per share as a stunt to get them to change their hate speech policies, and the Twitter shareholders said “Deal” and took his money. That’s why he sued them to try to get out of going through with the deal; he never actually meant to buy the company in the first place, he just made a really, really stupid attempt at a power move and it blew up in his face.

  • Ilovethebomb@lemm.ee
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    13 days ago

    There is a clear successor to X now, Bluesky, which means anyone not happy with X knows what their best option is.

    My guess is, when X and Bluesky are roughly even in terms of active users, X’s user base will start to collapse and there will be a mass exodus to Bluesky.

    • phoneymouse@lemmy.world
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      12 days ago

      I’m guessing the worst of the worst will hang back at Xitter because they’d otherwise be banned elsewhere, and it will be a cesspool not unlike 8chan.

      • JohnEdwa@sopuli.xyz
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        13 days ago

        Which is a nice change, usually every alternative starts up exactly because the worst of the worst got banned from the original and had to migrate to somewhere else, and then it’s an uphill battle for anyone else to make use of that platform.

        *cough* Lemmy *cough*.

        • Ilovethebomb@lemm.ee
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          12 days ago

          Oh definitely, although the federated nature of the platform means it’s easy to block the angry Internet communists.

          Personally, I just block all the ML domains, nothing good comes from there.

    • Jesus@lemmy.world
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      13 days ago

      My guess is that the user base shifts will vary by nation and language. The rate of X enshitification and migration has hit different regions at different speeds.

      The writing is on the wall for US users though. Twitter is the AOL or MySpace of this decade. It’s lame and not fun anymore, and Bsky is fun and very active.

    • ZILtoid1991@lemmy.world
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      10 days ago

      I think Elon might try to intervene in that, either by regulations favoring his platform, or industrial sabotage. Maybe even try to get into the fediverse game, so X accounts could interact with Bluesky or Mastodon ones.

      • Ilovethebomb@lemm.ee
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        10 days ago

        I don’t see how regulations can help him there, especially given the nature of the Web. Bluesky can always move offshore, beyond the reach of the US authorities.

        I also imagine both Bluesky and Mastadon users will tell x users, loudly and clearly, to fuck off.

  • WeUnite@lemm.ee
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    13 days ago

    Good! Let’s accelerate this trend. If you have friends or family still using X tell them to delete their account.

  • intensely_human@lemm.ee
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    12 days ago

    This image really enhances the content.

    It’s a story about Elon Musk: so we have a Musk silhouette.

    It’s also a story about X: so there’s a big phone with an X on it

    Finally, it’s a story about users: so there’s a thumb

    Like the great masters of old, whoever composed this image really managed to convey the essence of this story via this image, which very much enhances the story.

    This person should work for national geographic. So poignant. So gripping. So utterly arresting.

  • WhatsHerBucket@lemmy.world
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    12 days ago

    Soon Xitter/Elon will purchase Truth Social from Trump for all the monies and they will be the same platform, under one overlord.

  • Akasazh@feddit.nl
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    12 days ago

    I wish I used x so I could change. I did sign up for mastodon, however I found out I cannot stand the format.

    • mesamune@lemmy.worldOP
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      12 days ago

      There are many different clients if you dislike the default one. Maybe give those a shot?

      Technically I’m running a GoToSocial instead of Mastodon with my own custom client on my own server. It’s so much more lean.

      • Akasazh@feddit.nl
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        12 days ago

        I think it’s the medium, it’s so centered around persons and talking heads, that doesn’t gel with me. Software technically I like Mastodon, but I feel like I lose interest in checking it compared to Lemmy.