• melsaskca@lemmy.ca
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    5 days ago

    Finally! Free movies for the masses paid for by ads. That’s def a move in the right direction. Lots of people will be going back to the theaters now I bet. /s

  • Imgonnatrythis@sh.itjust.works
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    5 days ago

    Tvs are gigantic, projectors aren’t all that expensive anymore, people are sometimes obnoxious in public, and it’s a lot of fun to piece together a good sound system. Fuck theaters.

    • EndlessNightmare@reddthat.com
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      5 days ago

      And since I don’t have to drive anywhere if I’m already home, drinks are back on the menu.

      Can also pause when I have to take a piss in the middle of a 3-hour movie.

  • etherphon@lemmy.world
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    5 days ago

    Lol what? I guess I haven’t been to the movies in longer than I thought, it was like 10 minutes max before. Well, no reason to go back now I guess.

  • Lovable Sidekick@lemmy.world
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    5 days ago

    The early couple decades of cable TV divided the audience into an ad-free overclass and an ad-inflicted underclass. Streaming services, once the province of the overclass, are now dividing their audience the same way.

  • Bwaz@lemmy.world
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    5 days ago

    A reason not to go to theaters and stream or rent dvds instead.

    AMC has been in hard times but now theyve totally lost the plot and make times way worse.

  • njm1314@lemmy.world
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    5 days ago

    Well they’re already doing it so at least they’re being open about it now I guess.

  • RememberTheApollo_@lemmy.world
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    5 days ago

    The ad industry is destroying every form of entertainment or data access available. Even within the entertainment itself we get product placement for cars, foods, etc.

  • nucleative@lemmy.world
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    6 days ago

    If the sentiment in this thread is representative of the population, it seems like theaters no longer have a value proposition. Home theaters are good enough, we have streaming, and we have budget limitations.

    • tiramichu@sh.itjust.works
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      5 days ago

      There’s an independent cinema near me which is doing it right.

      The venue is a heritage building which has been refurbished to a high standard, and they have reasonably priced food and drink, including beers.

      They participate in film festivals and show a lot of niche and foreign movies that would be impossible to find otherwise, so it’s actually worth going to see something different or interesting.

      To support accessibility they have child-friendly showings with zero ads or trailers, autism-friendly showings also with no ads, brighter light and less volume, and even pay-as-you-can tickets that go down all the way in price to completely free if you ask for it, so everyone can see a movie, even people who have nothing.

      To me, making the cinema experience actually appealing again like that, and an actual part of the community, is the only way for cinema to thrive going forward.

      Of course, the big chains can’t possibly adapt to that, but as far as the big chains go, then fuck 'em.

  • ramble81@lemmy.zip
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    6 days ago

    To all those people saying “well I’ll just show up late”, wait till they start denying entry if you are past a certain point with no refund, forcing people to sit through the ads.

    • RememberTheApollo_@lemmy.world
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      5 days ago

      Pop in earbuds, pull out phone, and find something else to do for (hypothetical required minutes prior to main feature).

      Eject me due to using phone during compulsory ad viewing time? I’m never coming back to the theater again.

  • circuitfarmer@lemmy.sdf.org
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    6 days ago

    Same “logic” that expects me to watch ads for a streaming service I pay for at home.

    I can get ads for free, capitalists. You’re not even playing your own game anymore. You’re playing some bullshit home version and hoping we don’t see the difference.

    • douglasg14b@lemmy.world
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      6 days ago

      I recently watched cable television at a hotel.

      Honestly, appalled. The ad segments are, as an aggregate, SHORTER than YouTube.

      How tf did we get to this point, media fragmented across 20 different streaming services that want $10-$25/m to see their Alice of the media you’re interested in.

      Shits ridiculous